One question I repeatedly get when I am speaking at a social media workshop or while chatting with my colleagues over a break or lunch or covering an event is about Facebook.
Should I sign up for Facebook or Twitter, Why Facebook and not Twitter, How do I boost the number of likes…
Unless you are a celebrity popular enough to attract hundreds of thousands of followers in Twitter like Luis Chataing, for most journalists the best bet is Facebook.
This is why: For most news websites, Facebook is the largest source of traffic.
If you haven’t yet, I recommend to read this Facebook + Journalists page with tips in how to get started using Facebook today.
Also, whether you are about to embark on your social media branding plan or have already started it, I recommend to like or subscribe to these Facebook pages and start using them as you would with news wires. It’s an easy wayt to start getting familiar with how Facebook works.