Social Media Branding for Journalists (TV and radio)

This Social Media Branding for Journalists workshop was developed with TV and radio talent in mind.

Considering the influence of Facebook as a leading online traffic driver, it was crucial to raise awareness among TV colleagues about their potential to reach a wider audience by embracing their brand in social media, especially during sweeps.

To display this two-day workshop, we used a PowerPoint on steroids called Prezi.

Digital Storytelling: Texas A&M Journalism Boot Camp

Last January, Cronicastexanas.com visited Texas A&M – San Antonio to share with journalism students digital storytelling experiences. It was one of a series of presentations by several journalism and communications professionals who live and work in the San Antonio area, the seventh largest market in the country.

It was the debut of Cronicastexanas.com outside of the online world, and here’s the presentation students saw during the opening of the first ever journalism boot camp at Texas A&M – San Antonio.

Juanito’s Lab: The Final Stretch

Juanito’s Lab is a documentary film that explores the life and art of 22-year-old Juanito Castillo, a blind musician proficient in 14 instruments and considered one of the most talented and versatile young accordion players in South Texas.

The documentary is the creation of Enrique Lopetegui and Guillermina Zavala, who started documenting Juanito’s story in 2005.

The production of the documentary is in its final stages and Juanito helped recording this video to request more cash to fund the rest of the project.

Juanito’s Lab: The Final Stretch from Guillermina Zabala on Vimeo.

El Gallo Series de Austin

Pepe Kid is a compelling story about a young boy who finds a magical rooster that helps him figure out who he really is.

Pepe Kid is a stand alone short film from the El Gallo series. El Gallo is an independent, multi-channel experience taking place in Austin, Texas, where different media are used to show the journey of a golden rooster, Sietecueros, and the characters he encounters.

The film was featured in the Cine Las Americas Festival in April 2011.

You can watch here the director’s theme and story pitch and/or watch El Gallo’s Nueva Traila below.

Cine Veliz hecho en San Antonio

Pablo Veliz is a San Antonio-based filmmaker who wrote, directed, produced and edited his first feature film at age 22.

La Tragedia de Macario, which was selected in the 2006 Sundance Film Festival, was later acquired by Laguna Films in Los Angeles for North and South American distribution.

Veliz’s new film, Cartoneo y Nopalitos, is now ready and looking forward to make it big.